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Fertility Space Business Development Consulting

Assisted Reproductive Technologies (ART) as an industry has an average yearly growth of +10%  and Gestational Surrogacy has a yearly growth exceeding 25% (Centers for Disease Control data).  This represents tremendous business opportunities and many ventures moving into this space. See (*Below) for more information on growth.  

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Fertility as a business is very unique and complex due to many factors. These include the sheer emotional aspect of family creation, societal acceptance of openly speaking about infertility. There religious aspects involved, with some being against third party reproduction.   Last but not least is accessibility of fertility treatment. In most locations it’s expensive, not covered by insurance, needs to be paid “out of pocket”, thus accessible to only the wealthy.

As your consultants, we will assist in bringing your business to the next level using our suite of master tools for business and our deep knowledge of this industry in particular.  We will diagnose your current situation, identify where you want to go and what will it take to get you there; then, we will set a roadmap and will walk together through every milestone to your desired goal.

To successfully venture into business in this market space it requires facing and overcoming several business challenges

Dr. Kyle Kramer

Biomedical (Reproductive Endocrinology) PhD, MBA with +26 years of experience in Team Leadership, Business Creation and Development. Oversaw the marketing for and screening of +100,000 surrogacy and egg donation candidates. Knowledge gained through experimentation.

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Alejandro Larrave

Marketer and MBA with +15 years of experience in Team leadership, Business Development, Strategy and Process operations. Oversaw the marketing for +7million individual impacts and the generation of +100,000 surrogacy and egg donation candidates

Young Businesswomen

Marketing and Lead Gen

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  • Need to manage and reduce high marketing costs for Lead Generation (Surrogate candidates are one of the most expensive demographic to target)

  • Need to create and maintain a positive Online Reputation (dealing with lots of online haters of this industry)

  • Need to properly deal with the unhappy disqualified candidates in Social Media

  • Need to obtain a good rank and position in search engines by SEO

  • Need to obtain social proof of the impact and value of your service offering.

  • Need to implement a functional referral system

  • Need to monitor and keep track of return on investment ROI and customer acquisition cost CAC.

Egg Donation and Surrogacy Agencies Issues

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  • Surrogate compliance with medical protocols and appointments 

  • Candidate drop out after recruitment

  • Management of reimbursements to Egg Donors and Surrogates

  • Managing Surrogate expectations and education on the journey process medical procedures to undertake

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Recruitment and Screening

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  • Need to manage and increase Low conversion rates from Leads to Profiles  (0.5% - 3%)

  • Difficulty to filter out  socially undesirable surrogate candidates (e.g. couch hoppers)

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Management and Strategy

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  • Surrogacy Agencies, Egg Donor agencies, and IVF centers require a sound strategy and a successful execution. This requires insider “know-how”.

  • Need for Standard Operating Procedures S.O.P. for every process and division of the company.

  • Need for specialized talent recruitment and staff training

  • Technology and software selection, implementation and integration

We have the experience of managing and dealing with these challenges, overcoming them and thriving in business as a consequence of applying best in class business solutions and methodology to our practice.

 

Now we are here to consult and lead execution for your ART business.

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